BIGG received the Best Rural Communicator Award announced at the Rural Media & Communicators SA/NT (RMC) awards dinner on Friday 6 December 2024.
The award recognises a government or private sector campaign that has successfully enhanced connections and relationships between rural communities and organizations, government departments, or agencies.
Titled Strengthening Rural Connections: The BIGG Impact BIGG’s communications campaign was recognised by the RMC SA/NT judges as a "high-impact" initiative, particularly in building drought resilience and preparedness within the local community. This was achieved through a multifaceted approach, which was well-received by an engaged community.
The judges also noted that the Core Strength: Pilates for Rural Living program had proven to be especially impactful, making a positive difference to the lives of participants. “By looking after themselves, not just their properties, farmers and other participants became much better equipped in dealing with the challenges of a tough year. This campaign certainly struck an emotional chord”.
Alice Tilley BIGG’s Communications Officer said “the communications campaign supports BIGG's dedication to enhancing the sustainability of Barossa livestock producers by delivering tools and strategies through in-person events such as pasture walks and the upcoming annual conference, monthly email newsletters, and a comprehensive range of online resources available via our website”.
As a community-led producer group, BIGG’s communications are a true team effort. BIGG would like to acknowledge and thank its dedicated team, industry partners (including the Foundation of Rural and Regional Renewal, Future Drought Fund and SA Drought Hub), sponsors, and the many individuals within the BIGG community who have contributed to the success of this campaign. Thank you also to RMC SA/NT and award sponsor PodTalk.
The annual RMC SA/NT Awards represent excellence in storytelling through Journalism, Photography, Communications and Social Media across South Australia and the Northern Territory.
Image above:
Miriam Yip (Environmental & Science Media) Drew Radford (PodTalk, Award Sponsor), Sarah Weaver (BIGG Board Member), Alice Weaver (BIGG Board Member), Alice Tilley (BIGG Communications Officer), Caroline Winter (PodTalk, Award Sponsor), Bruce Hancock (BIGG supporter). Front: Emily Adams (past BIGG Communications Intern) and Kate Shelby-James (Pilates Barossa, BIGG Sponsor).
